Saturday, December 18, 2010
Best Social Media for Artists: LinkedIn or Facebook? It Depends!
LinkedIn has numerous art related groups you can join from general all media ones such as the "Art Collecting Network" and the "Professional Fine Artist" group to groups specific to different mediums such as the "Glass Art Society" for glass artists. Some of the recent discussion topics in the professional fine artist group have ranged from "what is the last artwork you sold" to the age old discussion of "craft vs. art." Anyone whom is a member of these groups is permitted to start a topic of discussion or post a response to a topic.
I have found the responses to the topics tend to be well thought out, more detailed than the discussions in Facebook and offer a variety of useful information. The discussions may last for weeks or months and you can receive an email notice for each posted response. If you have a busy schedule, LinkedIn groups may be for you since the topic discussions are open for extended periods. The one negative part, as in any social media, is that on occasion I will see an alleged "art consultant" type try to take advantage of a new artist by saying "send me $10 and I will post your images to my website and you will gains lots of exposure!" Before you take advice from any "experienced" artist or arts professional, it is wise to check out their websites and credentials first. If someone is giving advice on juried shows and they have no first hand experience in juried shows, obtain your advice elsewhere.
Facebook is geared towards more real time responses and shorter discussions. I am signed up to numerous art groups and magazines and museums and the information they post , while useful and interesting, is often more of an educational or PR outreach vs. a multiple party esoteric arts conversation. However, if you have a book or special event coming up, creating a Facebook group on the topic can be useful for publicity reasons. So both social medias can offer advantages for artists.